Iconic Rookies Food & Spirits seeks to carry on a legacy in Mazomanie

Ever taken a drive down US Highway 14 in the Driftless? If you have, and driven the stretch between Mazomanie and Black Earth Wisconsin, you undoubtedly passed a unique and iconic establishment called Rookies Food and Spirits

It is hard not to notice Rookies striking red and blue striped canopy, not to mention the Wiffleball diamond complete with sponsor boards and pennant flags waving in the air. Rookies Food & Spirits, a cornerstone of the Mazomanie community, and beacon for sports enthusiasts and food lovers alike, is seeking new ownership.

In a labor of love to save the bar from closing and ensure its continued success, the current owner Joe whose company Entertainment Holding LLC in Portage, Wisconsin, stepped in a year ago, implementing strategic upgrades across the board. His company’s enhancements have revitalized the establishment, from its kitchen facilities to its entertainment offerings, ensuring a smooth operation and warm, inviting atmosphere for its patrons both local and regional.

Rookies is celebrated not only for its delicious American cuisine and friendly vibe, but for its status as a family-friendly destination. Rookies boasts 16 flat screens offering excellent viewing from any angle, and a vast collection of sports memorabilia that will intrigue the most discerning sports fan. A rarity, the wiffle ball field and clubhouse add a unique dimension, offering a private, fun-filled venue for a variety of events.

Rookies is currently open 7 days a week, providing consistent service to its patrons. On weekdays, doors open from 11 am to 9 pm, with the bar staying open until 10 pm, while weekends see extended hours from 7 am to 9 pm, with the bar closing at midnight.

Joe values the legacy of the past owner, the dedication of its employees, and the interests of the community, and is determined and dedicated to finding a new owner to carry on this iconic legacy. Having achieved the goal of rescuing and enhancing Rookies, Joe’s company is not in a rush to sell but is looking for the right individual or group to continue this landmark establishment that is an important part of the Driftless area.

This is more than a business opportunity; it's an opportunity to own and grow a beloved local landmark. Rookies Food & Spirits offers the unique combination of a profitable business and a meaningful place in the heart of its community and the Driftless itself.

Interested in carrying on this legacy? Contact Broker/Owner Tara Feick of Premier Properties at tarafeickrealestate@gmail.com, www.premierpropertieswi.com , on Facebook.

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